A major cross-industry paradigm shift in the B2B business is taking place – from ‚ownership‘ to ‚user-ship‘. We call this the ‚Service Imperative‘: There will be no profitable future without approaching your business with a service- and solution-driven perspective.
Product-centric companies need a dramatic mindset shift: XaaS crushes your old ‚technology and product first‘ paradigm. Ultimately, it is not data being the new gold – it is having the leadership guts to transform into a service & solution company.
Companies failing to substantiate this shift from product-/technology-based competition into a solution-based business approach are prone to fail.